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![]() ![]() | Foul Weather Clothing Made Cool!Helly Hansen is a producer of textiles and special gear for sports and work on the ocean and in the mountains, headquartered in Moss, Norway. Today, the brand is still recognized for its foul-weather fishing gear and can be seen both on television (Deadliest Catch) and in movies (The Perfect Storm), but has become synonymous with all levels of industrial workwear, survival and rescue, and performance outerwear. On the consumer side, Helly Hansen has a strong following in both the sailing and snowsports communities, as well as producing apparel and footwear for casual and general active use. Helly Hansen clothing developed a large following amongst the British working class urban youth in the late 1990s. The tough, hardwearing jackets found an unlikely brand appeal for "scally" urban youth in the north of England. Cold winter nights and the new range of designs were attractive to youths who spent cold nights outdoors. The brand developed a mass appeal and is now sold in sports shops, far wide of the hiking and specialised clothing shops of before. View the Helly Hansen Wiki page for more information. |
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Manufacturer: Helly Hansen
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